HUSTLE HUSTLE HUSTLE
This story starts 7 years ago in Bondi, Australia, when I decided to take on the big guys and develop the most high-performing, luxurious range of men’s hair products ever released. I had big dreams for the future and a gut feeling I was going to get it all done, one way or another.
It took many years, prototypes and redesigns, 2 failed manufacturing attempts, blown deadlines, surviving corporate sabotage and a whole lot of hustle.
We’ve grown from a small start-up to a multi-million dollar business with award-winning products stocked by some of the world’s best stores.
WHAT DOES A GUY FROM BONDI KNOW ABOUT MEN'S HAIR?
Sometimes an industry needs an outsider to set a new standard. I’m an Entrepreneur, car enthusiast and admirer of design.
I like pushing boundaries and I think I was a pain in the arse for a lot of companies with my constant tweaks and need for perfection, but I believed in my vision and didn’t want to settle.
I’m not a hairdresser but my extensive knowledge of men’s hair developed in 2005 when I opened a men’s hair salon. I also traveled half way around the globe to partner with the best formulations company then tested and re-tested the products until you told us we had it right.
RAISING HELL AND CAPITAL
Like all start ups, I needed capital but I didn’t have the funds to pay a Corporate Advisor. So at 33 I went back to school, studied Corporate Finance and raised the money myself.
I wore my lucky pair of Givenchy High Tops and Yeezy track pants to my first investor meeting and signed the guy up on the spot.
It’s not that I don’t take business seriously or that I am disrespectful, I just try to stay genuine and true to who I am, putting on a suit isn’t me. We managed to over-subscribe our capital raise in 3 days.
EXPECT MORE FROM YOUR HAIR PRODUCTS
The formulations are made from the highest quality raw ingredients and were engineered by a team of world-renowned chemists in Miami, USA.
No holds barred, I gave the formulations company an open budget to produce the best performing product possible – beyond anything that had been engineered before.
In addition to the superior performance I wanted to pack in extra benefits and so we developed the Patricks Recovery Compound that addresses hair loss, hair growth and scalp health.