The Story Behind Our Partnership with BWT Alpine Formula One
Everything You Need To Know About Zero Aluminium
How Often Should I Wash My Hair?
SEO SH!T
The main reason this is here is so people can find us on Google or Claude, but if you want to dig deep, you’ve come to the right place.
-
Skin
How to Build the Perfect Men’s Skincare Routine in Under 5 Minutes
Three products. Less than five minutes. No complicated product layering. No 17-step routine.
September 7, 2026
-
Hair
Hair Loss Myths Debunked
Check out five of the most common myths we hear and the truth about them.
August 26, 2026
-
Ingredients
What Is Niodor?
Niodor is the hero ingredient in our ND1 Zero Aluminium Deodorant. But, what is Niodor exactly?
August 21, 2026
-
Science
Everything You Need To Know About Zero Aluminium
WTF is a Zero Aluminium Deodorant?
August 13, 2026
-
Skin
Oily Skin or Dry Skin? How to Choose the Right Moisturiser for Men
Because good men’s skincare isn't about using the most products. It's about using the right ones for your skin.
August 4, 2026
-
Hair
How Often Should I Wash My Hair?
The answer isn't about how often you wash—it's about what you're washing with.
July 8, 2026
-
Hair
The Habit That Stops Hair Loss
Consistency and routine are crucial to preventing hair loss.
June 29, 2026
-
News
The Story Behind Our Partnership with BWT Alpine Formula One
Excited to announce that for the 2026 season, we’re coming onboard as the official Skin Care and Hair Care partner.
June 16, 2026
-
Science
DHT – Public Enemy Number One (For Hair Loss)
Check out what Dihydrotestosterone (DHT), the hormone responsible for hair loss, is all about.
May 5, 2026
-
Hair
Ask Your Barber To Be Honest
Nobody notices thinning earlier.
April 30, 2026
-
Body
AL1 Anti Jet Lag Capsules: The Men’s Travel Hack That Won an Esquire Travel Award
Born from Patrick’s own battle with long-haul travel, AL1 is an award-winning anti jet lag solution designed to help men stay sharp,...
April 23, 2026
-
Hair
Formulating a Hair Product Specifically For Thin & Thinning Hair
Here's story about M1, our matte finish, light hold, styling product.
April 2, 2026
-
Hair
Good Is Not Good Enough: Making The Best Anti-Hair Loss Shampoo
We did it because we're always looking for ways to make our products better.
March 17, 2026
-
Science
The Best Labs In The World
To make our products better than anything else out there, we had to to take our search for the world’s best labs...
February 11, 2026
-
News
Why Does Packaging Matter?
We’ve always thought it would be a shame to build the best formulas on the planet and then put them in cheap...
January 28, 2026
-
Ingredients
Hyaluronic Acid: What It Is, What It Does & Why You Need It
What is Hyaluronic Acid? Benefits, uses & why it matters for your skin.
October 16, 2021
-
Community
Isolation Maintenance
Wash. Scrub. Moisturise. Patrick Bateman Style.
September 2, 2020
-
Community
Things To Do In Lockdown IV
Cool sh!t to wear, buy, watch, drink, eat, use and do while you’re in isolation. Part IV.
April 17, 2020
-
Community
Things To Do In Lockdown III
Cool sh!t to wear, buy, watch, drink, eat, use and do while you’re in isolation. Part III.
April 13, 2020
-
Community
Things To Do In Lockdown II
Cool sh!t to wear, buy, watch, drink, eat, use and do while you’re in isolation. Part II.
April 7, 2020
-
Community
Things To Do In Lockdown I
Cool sh!t to wear, buy, watch, drink, eat, use and do while you’re in isolation. Part I.
April 1, 2020