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Financial Review: Could ground diamonds be a man's best friend?
Jul 19, 2023

Financial Review: Could ground diamonds be a man's best friend?

by Patrick Kidd
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Robb Report: The Former Electrician Who Built A $200 Million Grooming Empire
Jul 19, 2023

Robb Report: The Former Electrician Who Built A $200 Million Grooming Empire

by Patrick Kidd
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TIPS, TRICKS AND TREATMENT TO THICKEN HAIR
Nov 17, 2022

TIPS, TRICKS AND TREATMENT TO THICKEN HAIR

by Patrick Kidd
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A PROFESSOR AND A HAIR GUY WALK INTO A SAUNA
May 31, 2022

A PROFESSOR AND A HAIR GUY WALK INTO A SAUNA

by Patrick Kidd
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NIGHT SERUM
May 31, 2022

NIGHT SERUM

by Patrick Kidd
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our story

Owning an award-winning barber shop for many years that focused on offering an exceptionally high-quality service, we were disappointed by the range of products available at the time and thought ‘we can do better’. It wasn’t easy. With an uncompromising commitment to scientific innovation and quality, we spent 7 years working with the best chemists and labs in the world, testing the formulas on our customers until they were perfect. No holds barred, we gave the formulations company an open budget to produce the best performing product possible – beyond anything that had been engineered before. The result is products that guys love, that actually work and that solve the problems they’ve been having.

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