Most skin care brands will tell you that you need a whole lot of products to achieve good skin (conveniently for them, they also sell these products).
Patrick likes to do things differently and, believe it or not, there is usually some method to his madness.
A good men’s skincare routine doesn’t need to involve 10 different products, complicated steps or a bathroom shelf that looks like a chemistry lab. In fact, the best skincare routine for men is usually the one you’ll actually stick to.
Three products.
Less than five minutes.
No complicated product layering.
No 17-step routine.
Just better men’s grooming, without making a big fu<king deal about it.
Whether you know your retinol from your niacinamide or haven’t given your skin much thought at all, don’t overthink it. A good men’s skincare routine doesn’t need to be complicated. Here’s how to build one using PATRICKS FS1 Face Scrub, FW1 Face Wash and AM1 Anti-Aging Moisturiser.
The 3-Step Skincare Routine For Men:
- Exfoliate with FS1 Face Scrub
- Cleanse with FW1 Face Wash
- Moisturise with AM1 Anti-Aging Moisturiser
The result is a simple men’s grooming routine designed to remove buildup, cleanse the skin and replenish moisture, all without spending half your morning in front of the mirror.
STEP 1: Exfoliate with FS1 Face Scrub
Kind of controversially, we start with Face Scrub.
Most skincare routines tell you to cleanse first and exfoliate afterwards. We do things a little differently.
FS1 Face Scrub is designed to help loosen and remove the dead skin cells, excess oil and other sh!t that builds up on your face. Washing afterwards then helps rinse away everything the scrub has brought to the surface.
FS1 uses crushed diamonds and volcanic sand to physically exfoliate the skin. The particles are extremely fine. A lot of cheaper face scrubs use coarse exfoliants that can damage skin rather than smooth it.
How to use FS1
Apply a pea-sized amount to your face and massage it gently into your face for around one minute, concentrating on areas where dead skin and oil tend to build up, like the sides of your nose, then rinse it off. By this point you’ve removed the dead skin cells, cleared away some of the buildup and left your skin feeling smoother and ready for the next step.
Why exfoliation matters for men
Daily life can leave skin dealing with sweat, oil, pollution, sunscreen, product buildup and more. Regular exfoliation can help keep the surface of the skin feeling smoother and looking fresher.
How often should men exfoliate
You don't need to scrub your face every time you wash it.
For most men, exfoliating a few times a week is a good place to start. The right frequency will depend on your skin and how it responds.
Cleansing and moisturising, on the other hand, are the everyday basics.
STEP 2: Cleanse with FW1 Face Wash
Next up: Face Wash.
For years we used to joke that our Body Wash was better than most brands’ Face Washes. Eventually we figured we should probably make an actual Face Wash.
FW1 is a rich foaming cleanser designed to deeply cleanse the skin, remove excess oil and reduce shine without leaving your face feeling stripped, dry or uncomfortably tight.
That distinction matters.
Your skin produces oil for a reason, so the goal isn’t to remove every trace of it and leave you with that squeaky-clean feeling people used to think was healthy.
How to use FW1
You don't even need to wet your face first.
Pump one or two doses of foam into your hands and massage it over your face for one to two minutes. Rinse thoroughly with water.
The result: clean, refreshed skin ready for the final step.
STEP 3: Moisturise with AM1 Anti-Aging Moisturiser
The final step in this simple men’s skincare routine is AM1 Anti-Aging Moisturiser.
The first two steps, exfoliating and cleansing, are about removing things from your skin. Moisturising is about putting some of the good stuff back.
AM1 is designed to hydrate and nourish the skin while helping reduce the appearance of fine lines, improve firmness and brighten the complexion.
In other words, it helps deal with some of the evidence your face has collected over the years.
How to use AM1
After cleansing, apply a small amount of AM1 to your face and neck.
Massage it in and leave it to absorb.
That's it. You're done.
Why This Men’s Skincare Routine Works
The order is simple:
FS1 → FW1 → AM1
Exfoliate → Cleanse → Moisturise
It might sound backwards if you've always been told to wash your face before exfoliating. But there’s a pretty simple logic to doing it this way.
- FS1 loosens dead skin cells and buildup.
- FW1 then washes away what the exfoliation has loosened, and cleanses the skin underneath.
- AM1 finishes the routine by hydrating and conditioning freshly cleansed skin.
Because we pack our products full of active ingredients, you don’t need a huge routine to get the job done. Less than five minutes and you’re finished.
And because it’s less complicated than any other routine out there, it’s one you’re likely to actually do every single day.
Do Men Actually Need a Skincare Routine?
Yes, but it doesn't need to be complicated.
Men’s skin is exposed to the same daily environmental stressors as anyone else's: sun, pollution, sweat, oil, shaving and product buildup. A consistent skincare routine can help keep skin clean, hydrated, smooth and healthy-looking.
The key is consistency.
You don't need dozens of products to look after your skin. You need a routine that covers the basics and is simple enough that you’ll actually use it.
For most men, that means:
- Exfoliate to remove surface buildup and dead skin cells.
- Cleanse to remove dirt, sweat and excess oil.
- Moisturise to hydrate and condition the skin.
And if you're going to add one more essential to your men’s grooming routine, make it daily sunscreen. UV exposure is one of the biggest contributors to visible skin ageing, so protecting your skin during the day is an important part of any long-term skincare and wellness routine.
The important thing is not doing more. It's doing the right things consistently.
How Long Does a Men’s Skincare Routine Take?
It doesn't need to take long.
This three-step PATRICKS skin care routine can be completed in under five minutes:
- 1 minute: FS1 Face Scrub
- 1–2 minutes: FW1 Face Wash
- 30 seconds or so: AM1 Moisturiser
That's less time than scrolling through Instagram while you're waiting for your coffee.
Good men’s skincare doesn't need to be complicated. It just needs to be consistent.
The Bottom Line: Keep Men’s Skincare Simple
The perfect skincare routine for men isn't necessarily the one with the most products. It's the one that fits into your life and delivers results you can see and feel.
Scrub. Wash. Moisturise.
Three products, a few minutes and you're done.
Because men’s grooming, skincare and wellness shouldn't feel like another chore on your to-do list. It should be something simple you can build into your day and forget about.
Less time. Less fuss. Better skin.
