The Story Behind Our Partnership with BWT Alpine Formula One

If you haven’t heard of our Test Pilot program, you’ve definitely seen the results.

Before we release a product, we send it to guys all around the world. Actual aircraft test pilots. Brain Surgeons. Athletes. Guys who stress products harder than we ever could in a lab.

But a couple of years ago, the opportunity to make our Test Pilot program even better fell right into our lap.

It all started with a DM from one of Alpine’s Drivers saying he loved the deodorant. So Patrick sent him 30 to give to the team. They loved them too, but they had a little feedback on how we could make it even better. So we tweaked the formula slightly for even better sweat absorption and odour control.

Our customers loved it. So slowly but surely, we started rolling out more and more of our products for them to test.

From the ND1 Deodorant they put through the rigours of Singapore at 40° heat and 100% humidity, to our BW1 Body + Face Wash, which they tested against a unique blend of grease and rubber, to our AL1 Anti-Jet Lag capsules, which they put through their paces on flight after flight after flight.

They helped us refine the formulas, packaging, design and performance until they were absolutely perfect.

We’ve been working with Alpine behind the scenes for a few years now. But we’re excited to announce that for the 2026 season, we’re coming onboard as the official Skin Care and Hair Care partner.